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Voost
Vitamin Boosted Ice Cream
Project type Packaging
Date December 2025
Overview
People want convenient, enjoyable ways to keep up with micronutrients, but current “healthy” ice creams emphasize macros and make vitamin benefits hard to see, trust, or act on. Voost provides a credible, enjoyable way to meet specific micronutrient needs by delivering vitamin-forward ice cream that makes function obvious and choice effortless. The product and packaging will present clear benefit options and enable simple personalization of the vitamin profile turning daily micro-nutrition from a pill to a craveable dessert ritual that encourages long-term adherence.
Advertisement Campaign
Voost targets Gen Z and Millennials who want to be healthy without sacrificing flavor. To reach them, the campaign mixes vibrant social media content with bold billboards and in-store ads. By framing vitamins as a delicious, guilt-free topping, the visuals turn a boring daily chore into a craving, inspiring viewers to upgrade their dessert.
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