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Debatable
The Card Game for Unspoken Rules
Project type Branding
Date December 2025
Overview
Conversations about personal boundaries are essential for healthy relationships, yet they are often awkward, intimidating, or avoided entirely. Debatable transforms difficult conversations about personal boundaries into a fun, engaging, and insightful experience. By using thought-provoking and humorous prompts, it will move the conversation far beyond small talk and foster deeper, more authentic connections between players. By providing a platform for everyone to safely share their personal perspectives, this builds genuine empathy and understanding as the group learns to appreciate diverse points of view.
Website Presence
To extend the experience beyond the physical deck, Debatable includes a central online hub. Here, users can purchase the game and watch video tutorials to learn the rules. The site also fosters community by inviting players to submit and read personal stories in the 'Debate Hall.' Check out the homepage layout and key website features!
Advertisement Campaign
Debatable targets Gen Z and Millennials who value authentic connection but find conversations about boundaries awkward. To reach this audience, the campaign combines a strong social media presence with physical ads, such as posters in transit stations or malls. The focus on funny, relatable scenarios is designed to spark immediate recognition, appealing to viewers who see their own 'unspoken rules' in the ads and are inspired to buy the game.
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